Movim • ‘Fastest refund guaranteed’: UK travel firms compete for custom with unlikely selling points

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‘Fastest refund guaranteed’: UK travel firms compete for custom with unlikely selling points

news.movim.eu / TheGuardian • 1 May 2026

In an unsettled world operators aim to entice jittery holidaymakers with simple pledges, from cancellations to surcharges

Forget the best infinity pool or alluring sea view: travel firms are now competing for the summer holidaymakers’ pound with pledges of the least likely cancellation – or the fastest refund.

Airlines and travel companies have been vying to announce fresh commitments to reassure jittery consumers, who are booking flights ever later since the start of the US-Israel war on Iran.